FIELD NOTES / OCTOBER 2026
Stories move fast.
Stay curious.
STRATEGY / OCTOBER 15, 2026
The next microdrama touchpoint could be playable.
A broader audience, a closer relationship between series and mini games, and a practical way to test the opportunity.
PLAYBOOK / OCTOBER 15, 2026Don’t measure a game like a video.
Define a qualified return, separate activity from impact, and design an experiment that can tell you something useful.