✳ A game studio for the vertical era
Your audience loves the story.
Let them get into it.
We turn microdramas, vertical series and creator worlds into mini games that give fans a reason to play, share and come back.
PLOT TWIST! FEEL SOMETHING.01 / THE BIG LITTLE IDEA
A cliffhanger shouldn’t be
the end of the interaction.
A suspicious text. A terrible ex. A door that should never open. Your story is full of moments people want to get their hands on.
We build small, instantly understandable games around those moments. A new way into your world. A reason to stay between episodes. Something worth sending to a friend.
Meet your next audience touchpoint02 / LESS PITCH. MORE PLAY.
Different stories. Different ways in.
Explore our original concept playground.
ILLUSTRATIVE CONCEPTS · NOT CLIENT WORK
01 / CHOOSE YOUR CHAOSOne message. Two very bad ideas. Let fans choose the move they wish your protagonist would make.
02 / FOLLOW THE PLOTThe clue was in episode one. A bite-size mystery turns your audience into the internet’s most invested detectives.
YOUR TURN, MAIN CHARACTER.
Try an original branching story. No sign-up, no download. Just a very questionable decision.
INTERACTIVE STUDIO DEMO · FICTIONAL STORY11:59 PM · ONE NEW MESSAGE
There’s a photo attached. It was taken inside your apartment. Tonight.
03 / GIVE THE STORY A SECOND LIFE
We start with your IP, your fans and the moment they can’t stop talking about. Pick the emotion. Define the audience. Agree on what success looks like.
STORY + AUDIENCE + ONE CLEAR OBJECTIVETurn that feeling into a choice, a puzzle or a quick challenge. Design a mobile-first loop that makes sense in seconds and still feels like your world.
CONCEPT → PLAYABLE PROTOTYPE → FAN FEEDBACKLaunch a browser experience from a campaign link, series page or creator bio. For app and platform integrations, scope the build and test the real destination.
WEB FIRST · NATIVE MOBILE WHEN IT FITSMeasure starts, completions, repeat play and clicks back to the story. Compare against a baseline, learn what fans respond to, then choose what earns a bigger build.
A MEASURABLE PILOT BEFORE A BIG BET04 / PICK YOUR PLAY
THE SCROLL STOPS HERE.
Made to feel.
Built to play.
Designed to bring them back.
05 / FIELD NOTES FROM THE VERTICAL ERA
What the 2026 shift toward broader audiences and platform-native entertainment means for your next experiment.
PLAYBOOK / 6 MIN READA practical measurement plan for finding out whether a playable experience brings fans back to your story.
06 / GOOD QUESTIONS
A short interactive experience built around a vertical series: a character choice, mystery puzzle, relationship challenge or story branch. It gives viewers something to do with the world they already care about.
Microdrama studios, vertical series publishers, Reel and short-form video producers, creator-led entertainment teams, and brands with a story worth playing.
A browser-first pilot can open from a link on mobile or desktop. Native mobile games are a separate scope. In-app browsers and any platform-specific integrations are tested during production.
Yes. The experience can include an episode link, a series landing page or a tested app deep link. We agree on the destination and measure qualified return clicks before expanding the campaign.
Start with a defined audience and a baseline. Measure play starts, completion, repeat sessions, shares and qualified clicks back to your series. Use a holdout or A/B test where possible. A pilot tests the idea; it does not guarantee growth.
A series or creator brief, the audience, a clear objective, the intended release window, and rights-cleared assets. Together we choose one story moment, one game loop and one success measure for a focused pilot.
07 / YOUR NEXT PLOT TWIST STARTS HERE
Tell us about your world, your audience and the thing you want to make happen. We’ll start with one idea worth testing.